CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team spirited and have a passion for modern design, then join the team as an Assistant Digital Content Manager . This results-driven role is responsible for the execution of launching all story-telling content, homepage & brand promotions across cb2.com & the CB2 app. This role works closely with Marketing, Creative, Analytics and Merchandising to execute optimized, on-brand content that tells compelling, unique brand stories & drives sales. Responsibilities include execution & measurement for the online experience for homepage (web & app), promotions, and for all of our unique brand-differentiating programs: private label credit card program (“CBCC”), gift & wedding registry, CB2 interiors design services and trade membership program. They will have the ability to combine a passion for driving sales, an interest & appreciation for strong brand storytelling, and an understanding of user experience to improve the content experience online. Primary Responsibilities: Supports the Senior Manager, Digital Experience to plan and execute promotions and marketing campaigns online. Contributes to the strategy and development of creative site executions of marketing campaigns and initiatives. Partner with Senior Manager, developer, Creative to ensure seamless launch of homepage updates, inclusive of proper linking & QA. Flawless execution of site promotions inclusive of shop paths, sorts, compelling messaging & optimized filters. Flawless execution & proper testing for all content launches. Regular hindsight reporting on promotions performance. Regularly reviews competitive websites to identify new opportunities as it relates to homepage templates/layouts/messaging, promotional tactics & strategies. Supports the Senior Manager, Content & partners with Marketing program owners (of CBCC, Gift Registry, Trade, CB2 Interiors) to ensure inspiring and on-brand experience for each of our brand-differentiating programs. Regularly ideates on new A/B testing opportunities to further improve the experience. Review web metrics to continually tweak campaigns & promotions for best performance. Partner with Marketing & Merchandising to relentlessly maintain a solid understanding of brand priorities and ever-changing product assortments. Regularly analyze customer research & site metrics to better understand customer journeys and identify opportunities to drive conversion. Provide Site Merchandising partners support with category sort adjustments as needed. Work with Product Management to identify site feature enhancements. Knowledge, Skills, and Abilities: High attention to detail. Fast learner & a self-starter. Process-oriented. Strong communication skills. Tech Savvy. Collaborates well. Desire to learn. Positive, enthusiastic attitude and a natural problem solver. Experience Required: Bachelor degree preferred. A minimum of 2 years experience in eCommerce, marketing, merchandising or content management. Knowledge of HTML and CSS helpful, but not required. Minimum Starting Rate: $59,000.00 Annually Up to: $78,000.00 Annually. Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives. #J-18808-Ljbffr Euromarket Designs Inc.
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