As part of The New School’s Marketing and Communications department (M&C), the University Initiatives Marketing team plays a critical role in raising awareness of and building engagement with important university initiatives that reflect and communicate the university’s mission, vision, values, and work. With the overarching goal of bolstering university reputation and supporting recruitment and retention, the Associate Director, Marketing and Engagement, University Events specifically focuses on growing awareness of and engagement with key university event offerings and enhancing and amplifying the New School’s identity as a vibrant, active, welcoming hub for internal and external audiences. This position is situated within the Strategic Marketing team in M&C and reports to the Senior Director, University Initiatives Marketing. Public programs and events are pivotal to The New School’s mission, bring significant value to the university, and are an important part of our comprehensive multichannel marketing strategy. They showcase the university’s distinctive faculty, centers and institutes, and academic programs, serve as meaningful touchpoints for the university community, and are key entryways for external audiences including influencers, potential donors, prospective students and their families. Balancing both the strategic and tactical, the Associate Director will collaborate closely with the Associate Director, Marketing of Research and Work, with colleagues within M&C, and with key partners across the university (e.g. Provost’s Office, Admissions, Student Success and college-level communications leads) to create and implement marketing and content strategies to enhance awareness of The New School and engagement with its robust portfolio of events and related university offerings. An important area of focus for this role includes the management of Splash, the university’s event marketing, event registration, ticketing, communication, engagement, and reporting system. The Associate Director will drive the university’s strategic and effective use of this platform not only for events engagement, but as an important component of a larger, integrated, comprehensive university marketing strategy. A strategic thinker—skilled in distilling insights from data—and an excellent communicator and relationship-builder with a can-do attitude, the ideal candidate will ideate, create, evaluate, enhance, and lead initiatives that reflect innovation, optimism, dynamism, transparency, inclusion, and a drive for positive impact. The New School is strongly committed to diversity and inclusion in the workplace and particularly seeks applications from members of underrepresented groups, as well as candidates who share this commitment.
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