Role Summary: Free People is looking for a dynamic and proactive Global Customer Insights Research Analyst. As a key member of our Consumer Insights Team, you will play a pivotal role in supporting the business by enhancing visibility and identifying new research opportunities. Your work will involve staying up to date on macro-trends and validating cross-functional research across digital, brand, and category teams. Uncover the nuances of consumer behavior in the ever-evolving fashion industry and help us drive business decisions that resonate with our customers. Role Responsibilities: Research & Analysis Lead comprehensive market intelligence initiatives by analyzing brand competitors, product offerings, promotions, macroeconomic trends to uncover critical external market influences. Synthesize and integrate customer preference data and trend insights from external sources, augmenting internal data to inform decision-making. Proactively influence product development and brand positioning efforts by conducting SWOT analyses to identify and capitalize on opportunities derived from internal and external research. Project Support & Management Manage customer panel initiatives and expand survey & focus group experiences to improve the breadth and depth of insights. Assist in the launch and management of customer and non-customer panels for the UK and FP Movement. Explore and evaluate potential research partners to enhance current capabilities. Support diverse projects aimed at shaping consumer-centric strategies across the organization. Reporting & Presentation Create easily digestible presentations that summarize key learnings and recommendations to leadership. Introduce more routine insights reporting to ensure continuous visibility into customer trends and behaviors Role Qualifications:
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