Chief Marketing Officer (CMO)
About the Company
Well-established foods & beverages company
Industry
Food & Beverages
Type
Privately Held
About the Role
The Company is seeking a VP Marketing or hands-on Chief Marketing Officer (CMO) with a tactical and delivery-focused approach to lead their marketing team. This role is not purely strategic; it requires a candidate who can direct, coach, and support the team to achieve the company's growth and rebranding objectives. The successful candidate will be responsible for overseeing the entire sales and marketing strategy, including D2C, 2nd/3rd Party, B2B, affiliates, partnerships, online/offline, and PR. They must have a proven track record in the $5MM - $20M+ revenues range and be adept at D2C digital marketplaces, eCommerce, SEM, performance media acquisition, and email/CRM retention. Experience in the FMCG, foods, beverage, supplements, alternative medicine, retail, organics, or wellness industries is essential, with a focus on strong D2C achievements. The role also demands a growth marketing strategy, hands-on technical skills, and a passion for consumer health and sustainable, community-focused practices. Candidates for the VP Marketing or CMO position at the company should be adept at managing and developing a small, high-quality internal team, as well as external freelance, contractors, and suppliers. Data analytics-driven decision-making and excellent communication and interpersonal skills are necessary. The ideal candidate will be well-educated to a degree level or higher and must be able to demonstrate a commitment to the mission of the company, which is centered on natural, high-quality ingredients and the prevention and solution of chronic health conditions. The role is a key part of the company's expansion into new markets, including the UK, Asia, and Australia, and the candidate should be prepared to scale the business to $100M+ in the future.
Travel Percent
Less than 10%
Functions
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